Alternatives to Httpool in Bangladesh

Tajul Islam
11 min readMay 28, 2024

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In recent developments, Httpool, Meta’s official sales partner, has ceased offering advertising services in Bangladesh. This suspension stems from a crisis related to the repatriation of funds, primarily driven by stringent restrictions on dollar outflows. The situation has presented significant challenges for local businesses that had been heavily reliant on Httpool for their Facebook advertising needs.

Facebook Ads Manager

Httpool’s exit from the market has left a substantial void, compelling enterprises to seek alternative solutions to sustain their digital advertising efforts. As businesses in Bangladesh navigate this tumultuous landscape, the focus has shifted towards finding viable substitutes to Httpool, ensuring that marketing strategies remain robust and effective.

Httpool Bangladesh

This disruption comes at a critical juncture where digital advertising plays a pivotal role in reaching targeted audiences. For many businesses, particularly small and medium-sized enterprises (SMEs), Facebook ads have been a cornerstone of their marketing efforts, yielding significant returns on investment. The abrupt suspension of services has, therefore, necessitated an urgent reassessment of digital marketing strategies.

The ramifications extend beyond mere operational hiccups. The sudden halt in ad sales by Httpool has the potential to stymie growth trajectories, affect consumer engagement, and ultimately, impact bottom lines. Consequently, there’s an imperative to explore and evaluate alternative advertising platforms and partners that can fill the gap left by Httpool.

In this context, our exploration will cover a range of alternatives, including established players like Brainyzat, Mindshare, and Mediacom, among others. These entities offer promising avenues for businesses to maintain their digital advertising momentum. By leveraging the expertise of these alternatives, businesses can mitigate the impact of Httpool’s withdrawal and continue to drive their advertising campaigns effectively.

Criteria for Choosing an Alternative

When businesses in Bangladesh seek an alternative to Httpool, there are several critical factors they must consider to ensure a seamless transition and continued success in their advertising efforts. First and foremost, reliability and trustworthiness are paramount. Any alternative must have a proven track record of delivering consistent and dependable service. This includes not only timely and effective ad placements but also responsive customer support and robust data analytics.

Financial stability is another crucial criterion. In the context of the current dollar crunch, it is essential that the chosen alternative has the financial resilience to navigate economic uncertainties. This can be assessed by evaluating the company’s financial history, market reputation, and ability to manage financial risks. A financially stable partner can provide businesses with the confidence that their advertising investments are secure and will yield the desired returns.

Authorization as a Facebook ad partner is also a significant consideration. Facebook remains a dominant platform for digital advertising, and working with an authorized partner ensures that businesses can leverage the full potential of Facebook’s advertising tools and services. An authorized partner is likely to have better insights into Facebook’s ad ecosystem, ensuring that campaigns are optimized for performance and compliance with platform policies.

Furthermore, the ability to offer flexible payment models is highly valuable. Businesses should look for alternatives that provide credit or pre-payment options, allowing them to manage their cash flow more effectively. This flexibility can be particularly beneficial in times of economic strain, enabling businesses to maintain their advertising activities without immediate financial pressure.

Ultimately, when considering an alternative to Httpool in Bangladesh, businesses must meticulously evaluate these criteria to ensure they choose a partner that aligns with their strategic goals and operational needs. The right choice will not only mitigate the challenges posed by the dollar crunch but also enhance the overall effectiveness of their advertising campaigns.

Top Alternatives to Httpool

In the evolving landscape of digital marketing in Bangladesh, several agencies have emerged as strong contenders to Httpool, especially in light of the dollar crunch anticipated in 2024.

Among these, BrainyZat stands out as the best alternative, offering a comprehensive suite of services tailored to the needs of modern businesses. BrainyZat excels in providing Facebook ad services, leveraging data-driven strategies to maximize ROI for their clients. Their expertise in social media marketing, coupled with a deep understanding of the local market, makes them a top choice for businesses looking to expand their digital footprint.

BrainyZat Top Digital Marketing Agency
Photo from BrainyZat Website

Another notable agency is Asiatic Mindshare. As a part of the global Mindshare network, Asiatic Mindshare brings a wealth of international experience to the table. They specialize in media planning and buying, digital marketing, and content creation. Their robust analytics platform and strategic approach ensure that clients receive tailored solutions that drive engagement and conversions. Asiatic Mindshare’s strong reputation in the industry and their ability to deliver consistent results make them a viable Httpool alternative.

Wavemaker Bangladesh is also a significant player in the digital marketing arena. Known for their innovative approach, Wavemaker offers a wide range of services including programmatic advertising, search engine marketing, and social media management. They focus on creating integrated marketing strategies that resonate with the target audience. Wavemaker’s commitment to staying ahead of the curve in terms of technology and trends ensures that their clients benefit from cutting-edge solutions.

In addition to these, there are other agencies like Mediacom Bangladesh, which offers a blend of traditional and digital marketing services. Mediacom’s strength lies in their ability to merge creativity with technology, providing clients with impactful campaigns that drive brand awareness and customer engagement. Their extensive experience in the Bangladeshi market and their strategic partnerships further enhance their capabilities as a leading digital marketing agency.

These alternatives to Httpool not only offer a wide range of services but also bring unique strengths to the table, making them suitable options for businesses looking to navigate the digital marketing landscape in Bangladesh amidst the dollar crunch of 2024.

What are the Best Alternatives for Httpool in Bangladesh?

When contemplating alternatives to Httpool in Bangladesh, it’s crucial to conduct a thorough comparative analysis of other digital advertising agencies. This ensures a comprehensive understanding of their capabilities, customer satisfaction, and overall performance within the digital advertising sector. A few notable agencies in this context include BrainyZat, Mindshare, and Mediacom Limited. Each of these agencies brings unique strengths and areas of expertise to the table, offering distinct advantages over Httpool.

  1. BrainyZat Digital Limited

BrainyZat stands out for its innovative approach to digital advertising campaigns. Known for leveraging advanced analytics and data-driven strategies, Brainyzat has garnered a reputation for delivering highly targeted and effective ad campaigns. Their performance in terms of customer satisfaction is commendable, with many clients praising their ability to drive measurable results. Additionally, Brainyzat’s adaptability in the face of changing market conditions makes it a viable Httpool alternative, particularly in the context of the ongoing dollar crunch.

Website: brainyzat.com

2. Asiatic Mindshare

Mindshare, on the other hand, is renowned for its global reach and extensive network. With a robust presence in multiple markets, including Bangladesh, Mindshare offers a wealth of resources and expertise. This agency excels in integrated marketing strategies, combining traditional and digital media to create cohesive campaign experiences. Client feedback often highlights Mindshare’s strategic foresight and effective execution. Their ability to manage large-scale campaigns with precision and professionalism positions them as a strong contender against Httpool.

Website: https://mindshare-bd.com/

Photo from Mindeshare website

3. Mediacom Limited

Mediacom Limited is another significant player in the digital advertising landscape. Known for its data-centric approach, MediaCom prioritizes audience insights and market trends to inform its strategies. This focus on data enables them to optimize campaigns for maximum impact and efficiency. Clients frequently commend MediaCom for their transparency and collaborative approach, which fosters a strong client-agency relationship. Their adeptness at navigating economic challenges, such as the dollar crunch, further underscores their capability as a Httpool alternative.

Photo from Mediacom Limited

In summary, while Httpool remains a prominent agency in Bangladesh, alternatives like BrainyZat, Mindshare, and Mediacom Limited offer substantial value through their distinct strengths. Each agency’s unique approach to digital advertising ensures that businesses can find a partner well-suited to their specific needs, even in economically challenging times.

Background: Httpool’s Role in Bangladesh

Httpool has played a significant role in shaping the digital advertising landscape in Bangladesh. Before Httpool’s entry into the market, local advertisers primarily relied on domestic digital marketing agencies to manage their campaigns. These agencies provided a range of services, but often faced limitations in terms of scale and reach, especially when dealing with global platforms like Facebook.

Httpool’s arrival marked a transformative shift. As an authorized Facebook ads sales partner, Httpool introduced a credit and pre-payment model for Facebook ad accounts that immediately gained the trust of local advertisers. This model was particularly beneficial in a market where access to international payment solutions and credit facilities was limited. By offering a streamlined process for managing Facebook advertising, Httpool enabled local businesses to optimize their digital marketing efforts more effectively.

The significance of Httpool’s presence in Bangladesh cannot be understated. It provided local advertisers with direct access to Facebook’s vast ad inventory and advanced targeting capabilities, which were previously challenging to navigate. Httpool’s expertise and support services further empowered advertisers to leverage Facebook’s platform more efficiently, driving better campaign results and higher ROI.

Httpool’s role extended beyond just facilitating ad purchases. By acting as a bridge between local advertisers and Facebook, Httpool also offered valuable insights, training, and resources that helped advertisers enhance their digital marketing strategies. This comprehensive support system solidified Httpool’s importance in the Bangladeshi market, making it a trusted partner for businesses aiming to expand their online presence.

In essence, Httpool’s presence in Bangladesh has been instrumental in elevating the standards of digital advertising in the country. Its credit and pre-payment model, coupled with its status as an authorized Facebook ads sales partner, provided local advertisers with unparalleled access and support, transforming their approach to digital marketing.

The Dollar Crunch: What Happened?

The economic landscape in Bangladesh experienced significant turbulence in 2024, primarily due to a severe dollar crunch reported The Daily Star. This financial predicament was largely attributed to stringent curbs on the outflow of dollars, which were implemented as a measure to stabilize the national currency and prevent further economic decline. These restrictions had far-reaching consequences, impacting various sectors, including digital advertising and marketing.

Httpool, a prominent digital marketing service provider, found itself ensnared in this economic web. The company’s core operation involved facilitating advertising campaigns on platforms like Facebook. To execute these campaigns, Httpool needed to repatriate funds to Facebook, a critical step that became increasingly difficult due to the imposed dollar outflow curbs. The inability to transfer the necessary funds led to unpaid invoices, which, in turn, caused Facebook to suspend its services provided through Httpool. This chain reaction effectively halted Httpool’s operations in Bangladesh.

The cessation of Httpool’s services underscored the fragile nature of international financial transactions in a constrained economic environment. Businesses relying on cross-border payments found themselves grappling with delays and disruptions, complicating their operational and strategic plans. For digital marketing agencies and their clients, the ripple effects were immediate and severe, disrupting ongoing campaigns and future planning.

This situation also highlighted the broader economic challenges faced by Bangladesh. The country’s dependency on dollar reserves for international trade and financial stability became a critical issue. With reduced inflows and controlled outflows, the pressure on the local currency intensified, leading to inflationary pressures and broader economic instability. These financial strains necessitated a reevaluation of business strategies, particularly for companies heavily reliant on international transactions.

In response to this economic climate, businesses began seeking alternatives to Httpool, exploring other digital marketing service providers like Brainyzat, Mindshare, and Mediacom. These companies offered potential solutions and adaptations to the new financial constraints, aiming to fill the void left by Httpool’s suspended services. Consequently, the dollar crunch not only reshaped financial practices but also redefined the competitive landscape of digital marketing in Bangladesh.

Impact on Local Businesses

The suspension of Httpool has created significant disruptions for local businesses in Bangladesh, especially those heavily reliant on Facebook advertising. Httpool has been a primary partner for many companies, providing essential services that facilitated their digital marketing strategies. The sudden unavailability of Httpool leaves these businesses scrambling to find viable alternatives to maintain their online presence and reach their target audiences effectively.

One immediate challenge for businesses is the need to identify and transition to an alternative service that can match Httpool’s capabilities. This task is not straightforward, as Httpool was a comprehensive solution offering a range of advertising services tailored to the needs of the Bangladeshi market. Companies like Brainyzat, Mindshare, and Mediacom present potential alternatives, but the transition involves navigating new platforms, understanding different service offerings, and establishing new relationships, which can be time-consuming and resource-intensive.

Moreover, the dollar crunch exacerbates these challenges. With financial constraints tightening, local businesses are under pressure to find cost-effective solutions without compromising on the quality of their digital marketing efforts. The economic environment makes it difficult to allocate additional budget for transitioning to a new provider, especially when businesses are already struggling with reduced consumer spending and increased operational costs.

Additionally, the interruption in advertising services can lead to a significant drop in customer engagement and sales. Many small and medium-sized enterprises (SMEs) in Bangladesh depend heavily on Facebook ads to drive traffic to their websites and physical stores. Without a reliable service like Httpool, these businesses risk losing visibility and competitive edge in the market. This situation necessitates a swift response to mitigate potential losses and sustain business operations.

Local businesses, therefore, must act promptly to explore and integrate alternative solutions such as Brainyzat or Mindshare, ensuring minimal disruption to their advertising campaigns. This period of transition also offers an opportunity for businesses to diversify their advertising strategies, thereby reducing dependency on a single service provider in the future.

Conclusion and Recommendations

In light of the dollar crunch faced by businesses in Bangladesh in 2024, navigating the transition from Httpool to alternative service providers is both a strategic necessity and a challenging endeavor. The exploration of viable alternatives such as BrainyZat, Asiatic Mindshare, and Mediacom has revealed that each of these providers offers unique strengths and tailored solutions that can cater to diverse advertising needs.

BrainyZat emerges as a formidable Httpool alternative with its robust analytics and data-driven approach, offering businesses in Bangladesh a comprehensive understanding of their advertising impact. Meanwhile, Mindshare’s global expertise and innovative strategies present a compelling case for companies seeking a blend of local insights and international best practices. Mediacom Limited, with its extensive network and deep market understanding, also provides a solid option for businesses aiming to maintain their competitive edge.

However, the transition to a new service provider should be approached with meticulous planning and due diligence. Businesses must thoroughly evaluate the potential partners’ track records, client testimonials, and alignment with their specific marketing objectives. Engaging in detailed discussions and trials can help ensure that the chosen provider will deliver the desired continuity and effectiveness in advertising strategies.

Moreover, leveraging a mix of local expertise and global perspectives can offer a balanced approach that maximizes both reach and relevance. It is crucial to maintain a flexible and adaptive strategy, given the dynamic nature of the advertising landscape and the economic conditions in Bangladesh. By carefully selecting a Httpool alternative, businesses can not only navigate the current financial challenges but also position themselves for sustained growth and success in the future.

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Tajul Islam
Tajul Islam

Written by Tajul Islam

Digital Marketing Consultant in Bangladesh. Turning clicks into customers for 14+ years. I've helped over 100 brands globally conquer the digital jungle.

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