How to Get Verified on WhatsApp with the Green Tick
The green tick verification badge on WhatsApp is a sign of authenticity, indicating that a business account has undergone a thorough verification process by WhatsApp. This badge reassures users that they are interacting with a legitimate brand account, not an imposter. Here’s a step-by-step guide on how to get your business verified on WhatsApp and earn the coveted green tick.
Understanding WhatsApp Business Accounts
There are two types of WhatsApp business accounts:
1. Business Account: This is the default account type for any business that signs up for WhatsApp. It indicates that the account is a business and not a personal account. The display name appears next to the phone number in the contacts view, but in other views, only the phone number is visible unless saved by the user.
2. Official Business Account: This type of account features the green verification badge next to its name in chats and displays the business name instead of the phone number in all views. This type of account is only available through the WhatsApp Business Platform (formerly API).
Is the Green Tick Worth It?
While the green tick adds credibility and trustworthiness to your profile, it does not grant access to additional features compared to a regular business profile. However, it significantly enhances brand image and user trust.
Steps to Get the Green Tick Verification
1. Get WhatsApp API Access
The green tick is not available for the free WhatsApp Business app. You need to use the WhatsApp Business Platform, which involves signing up through a Business Solution Provider (BSP). This platform is designed for larger businesses and offers more robust messaging capabilities.
2. Start Sending WhatsApp Campaigns
To increase your chances of getting the green tick, actively use the platform by sending WhatsApp campaigns. Reaching over 1,000 people daily with business-initiated messages demonstrates to WhatsApp that you are serious and active.
3. Enable Two-Factor Authentication
In your Meta Business settings, enable two-factor authentication (2FA). This step is mandatory for the verification process.
4. Verify Your Meta Business Account
Ensure that your Meta Business account is verified. This can be done within the Meta Business Manager, where you will be prompted to provide the necessary information for verification.
5. Apply for the Green Tick
In Meta Business Manager, navigate to “Business Settings,” then “WhatsApp Accounts.” Select the account you want to verify and go to “Settings” -> “Contact Support” -> “Ask a question” -> “WABiz: Request official business account status.” Submit the required documents and information to support your application.
6. Wait for Approval
After submitting your application, wait for a few days for WhatsApp to review it. If approved, the green badge will automatically appear on your account.
What to Do if Your Application is Rejected
If your application is rejected, you can still use all WhatsApp Business Platform features. The main difference is the absence of the green badge. You can reapply after 30 days.
Eligibility Criteria for the WhatsApp Green Tick
Not all businesses are eligible for the green tick. WhatsApp grants this badge to well-known brands that receive news coverage from large media outlets. Key criteria include:
- Being a well-known brand.
- Using the WhatsApp Business Platform (API).
- Having a verified Meta Business account.
- Active engagement on WhatsApp (preferably Tier 2 messaging level or higher).
Some types of businesses, such as gambling, cryptocurrencies, drugs, tobacco, alcohol, medical products, weapons, adult products, and dating services, are not eligible for the WhatsApp API platform.
Cost of Applying for the WhatsApp Green Tick Verification?
Applying for the green tick is free. Submit your application directly through Meta without any charges. Be cautious of BSPs that may charge for services that WhatsApp offers for free.
Tips for a Successful Application
To improve your chances of getting verified:
- Increase your brand’s visibility and news coverage before applying.
- Ensure your business website has a high domain authority.
- Maintain an active and engaging presence on WhatsApp.
By following these steps and ensuring your business meets the criteria, you can enhance your brand’s credibility with the green tick verification on WhatsApp.
About Tajul Islam
14+ years of experience turning clicks into customers. I’ve helped over 100 global brands and 40+ Bangladeshi businesses thrive online. Let’s connect and supercharge your digital presence @ tajul.me/booking
